Brand’s New Pink Lemonade Launches With Proceeds Benefiting Breast Cancer Research

“One in eight women will experience invasive breast cancer in their lifetime. This year alone, over 1.5 million women were diagnosed. It’s time to make a difference.” – Elaine Roy, THE ROYS

Nashville, TN (October 8, 2012) – THE ROYS and Team RealTree™ Outdoor Energy Drink are going “pink” in support of Breast Cancer Awareness Month.  The brand launched their new Pink Lemonade Energy Drink in tandem with October’s global month-long Awareness effort, and THE ROYS are thrilled to be sponsored by such a socially-conscious company.  A portion of the proceeds for every Pink Lemonade sold throughout the month will go to fund breast cancer research.

According to Elaine Roy, “It is important that women be proactive about their health. Breast cancer will touch one in eight women and that number is alarming.  We need to realize that generating funding for breast cancer research is critical if a cure is to be found.”

“Team RealTree Outdoor Energy is all about getting up and out and enjoying the great outdoors,” says Jamey Grosser, Managing Partner.  “That’s why we’re supporting The American Cancer Society’s Making Strides Against Breast Cancer program.  We’re thrilled about our partnership with Lee and Elaine in supporting this important initiative.”