An investment group organized by Cal X Properties in Santa Monica, Calif., has bought the Pigeon Forge Factory Outlet Mall. The new ownership group is 2850 Parkway General Partnership.
2850 Parkway General Partnership plans to renovate and update the mall and in particular is considering entertainment and food operations in addition to more outlet stores, according to Mark Robbins, principal of Robbins Properties in Nashville, which manages the property.
Trotter and Associates in Gatlinburg has been hired to plan and design the renovation work.
The landmark red-roofed mall, a mainstay in Pigeon Forge’s retail industry, has been held since January 2003 by GMAC after the previous owners defaulted on the mortgage. During that period, property enhancements valued at almost a quarter of a million dollars were made to the mall. They included exterior painting, addition of an electronic reader board, bathroom renovations and parking improvements.
Pigeon Forge Factory Outlet Mall has more than 35 retail tenants. The newest is Big Dogs Sportswear, which occupied an 8,225-square-foot space in May. Among the other tenants are Mikasa, Pfaltzgraff, Oshkosk B’Gosh, Oneida, Carter’s Childrenswear, Corning Revere, and L’eggs Hanes Bali Playtex.
Melody Webb, the on-property mall manager, and her staff remain in place. Robbins Properties continues to work with regional and national tenants for the mall. David Gothard of Colonial Real Estate in Sevierville is working with the mall as a leasing agent in the local area.
Pigeon Forge Factory Outlet Mall was the original factory outlet location in Pigeon Forge. It opened in 1983.

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